Coinciding with the beginning of the Persian new year, Tehran’s tourism authority has launched the “hop-on hop-off” bus tours of the city.
The buses will operate on two routes, one of which takes tourists around the city’s historical fabric in District 12, while the other goes past Tehran’s old and modern landmarks. The bus tours will be conducted from 10 a.m. to 6 p.m.
Similar to London’s renowned open-top double-decker bus tours, Tehran tourism officials have been seeking to launch a similar scheme in the sprawling Iranian capital for months.
Tickets are priced at between $40 and $60 and are valid for 24 to 72 hours.
Tehran tourism officials are eying an annual hike of 15% in foreign tourist attraction. In the last Iranian year (March 2015-16), some 1.2 million foreign tourists visited the metropolis, which marked a 12% increase compared with the previous year.
The double-decker bus was unveiled by Sightseeing Iran (the company conducting the tours) on Tuesday at Tehran Auto Show (Feb. 14-18).
More information on the bus tours can be found at www.sightseeingiran.com.
Iranian Elnglish Economic Daily Finantial Tribune contributed to this report.