Monday, 29 May, 2017

Tehran Becomes Giant Urban Art Gallery

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In an effort to promote the city’s museums and cultural institutions, the mayor of Tehran exchanged 1,500 of the city’s billboard ads with works of art by local and international artists.

The billboards, which line many of Tehran’s busy streets and highways, now feature images of paintings by the likes of 20th century Iranian artists Sohrab Sepehri and Mahmoud Farshchian, as well as pieces by Spanish painters Pablo Picasso and the French artist Henri Matisse.

The pictures are among more than 1,500 billboards dotted across the capital’s streets, displaying a total of 700 works that also include reproductions of traditional Persian miniatures, carpets, calligraphy and various other art pieces.

Iranian artworks have been selected from different periods of Islamic and pre-Islamic arts including potteries, glassware, etc. and contemporary and modern period which displays works by Kamal-ol-Molk and his trained competent students.

Many locals are impressed with the project, which is called A Gallery As Big As a Town.

“It’s wonderful to see billboard ads of laundry machines or big corporate banks being replaced by a Rembrandt or a Cézanne or a Picasso,” Sadra Mohaqeq, a journalist in the city, told The Guardian.

Tehran’s mayor, Mohammad-Bagher Ghalibaf, has changed Tehran’s landscape significantly in recent years, building new bridges, tunnels and green spaces. The city’s budget has also increased under his watch.

Last year, Ghalibaf unveiled a spectacular high-tech bridge that was designed by a young female architect, Leila Araghian. She recently won an international award for the structure, designed when she was 26.

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3 Comments

  1. Maria

    May 20, 2016 at 10:57 pm

    Positive outlookfor the arts in Iran! <3

  2. Maria

    May 20, 2016 at 11:09 pm

    Positive outlook for the arts in Iran! <3

  3. Maria

    May 20, 2016 at 11:11 pm

    Positive outlook for the arts in Iran!<3

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